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Pre-tailing, Retailing and Post-tailing

Imagine the following scenario: You set up a menu for the week at home with an application that takes into account your budgetary and nutritional parameters. Highly targeted offers based on your selections are sent to your smart phone. Then you're out the door and headed to Kroger but there is a Safeway in the vicinity. All of the sudden your mission is intercepted with better offers from Safeway, and your menu changes accordingly on the fly. You reroute to Safeway. When you get inside you

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