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A Retailer Whose Greatest Asset Is Adaptability

A Retailer Whose Greatest Asset Is Adaptability

The early drama of retailer Fresh & Easy was a strange two-act performance. Act One began more than a year before the small-format's November 2007 launch in the Western U.S. At that time worried retailers were closely tracking every report about Fresh & Easy's plans because they knew the parent company, Tesco of the United Kingdom, had deep pockets and a formidable record.

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TAGS: Center Store