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Retailers build excitement for summer on social media

Now that the weather is warming in most parts of the country, retailers are responding to the grateful collective sigh of consumers about summer. Supermarkets are promoting anything and everything summer related on Twitter. 

Jewel-Osco in Chicago, for instance, announced a planting events for kids late May through June. Kids will be able to leave with their own seedling.

MOM's Organic Market, based in Rockville, Md., displayed some private label sun protection for those seasonal activities.

Last week, Giant Eagle's Market District, gave a view of its barbecue station set up outside the store. Shoppers can purchase barbecue meat, baked potatoes, icead tea or bottled water.


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