Shopper Marketing Expo attendees are spreading insights from the show sessions on Twitter— whether it's information about retailer apps, QR codes, or advertising by invitation (which I like to refer to as vampire advertising, but that's just me). Read below for the top tweets from the conference in Chicago.
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More evidence that QR codes are questionable for marketing. @TPNRETAIL #ShopperExpo #tpnretail
— Nancy Shamberg (@NancyShamberg) October 9, 2013
RT @thedeanforbes: Great quote from Jocelyn Wong, CMO #Family Dollar #shopperexpo "What is the RIGHT plan, is NOT always the easy plan"
— TPN (@TPNRETAIL) October 9, 2013
#ShopperExpo #leoburnettchi #arcworldwide mama Francesca teaches how to become a strong brand in a land of giants pic.twitter.com/1uxLXqgiuI
— marie roche (@rocherocheroche) October 9, 2013
Retailer apps, downloaded by 22%, but used by 92% of those who download #shopperexpo
— Karen Shearer (@KBShearer) October 9, 2013
@TPNRETAIL Advertising by invitation. The new vernacular for opting in. #ShopperExpo
— cathy brown (@cathywbrown) October 9, 2013
Anticipatory Search - using geo and contextual data - will have an increasing impact on consumer shopping. #shopperexpo #SEO
— Jason Michaels (@50champ) October 9, 2013