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Shoppers Start Your Engines

If you've noticed more cars on the road lately it may have something to do with the additional food shopping trips that consumers are taking in search of value. The numbers, according to Dr. Romesh Wadhwani, chairman of Symphony IRI Group (called IRI until its official name change this morning), represent a 6% increase over last year and a $10 million incremental revenue opportunity for retailers who capture just 1% of the trips.

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