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United Fresh Urges Retailers To Actively Participate in WIC's new Fruit and Vegetable Program

United Fresh Urges Retailers To Actively Participate in WIC's new Fruit and Vegetable Program

WIC, the Special Supplemental Nutrition Program for Women Infants and Children, gives Federal grants to U.S. states so that they can provide low-income, nutritionally at-risk pregnant women—as well as at-risk infants and toddlers—with supplemental foods, health care referrals and nutrition education. But, recipients have never been allowed to use their WIC vouchers for the purchase of fresh fruits and vegetables.

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