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Word Play: Defining Authenticity in Supermarkets

Word Play: Defining Authenticity in Supermarkets

As we were putting the final touches on this week's Healthy Foods International show (co-sponsored by SN Whole Health), I spent some time on the phone with one of the seminar planners talking about “authenticity.” It's one of those intangible words that's been floating around in the industry for some time now, along with others, like transparency and accessibility.

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TAGS: Walmart