FDA clarifies regulatory stance on CBD products
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In late November, the Food and Drug Administration threw some cold water on the hot market for cannabidiol (CBD) products.
In a revised consumer update, the FDA emphasized that it’s currently illegal to market CBD by adding it to a food or labeling it as a dietary supplement. The agency said it can’t conclude that CBD is “generally recognized as safe” (GRAS) by qualified experts for use in human or animal food. What’s more, the FDA noted that CBD products marketed for therapeutic uses, including topicals, haven’t been approved and their claims and safety remain uncertain. Read the full story here.
7 retailer and brand owner questions answered about hemp CBD
Retailers expand CBD sets as category ‘explodes’
Retailers are reporting rapidly escalating consumer interest in health and beauty care products containing cannabidiol (CBD), and suppliers are responding with an expanding array of these products to choose from.
Just who is the CBD product customer?
As retailers decide whether cannabidiol (CBD) products are an emerging trend or just hype, research from Acosta found that more than a quarter of U.S. consumers are now using them.
Twenty-eight percent of consumers polled use CBD products on an as-needed (19%) or daily (9%) basis, Acosta said in its report “The CBD Effect: A Rapidly Emerging Consumer Trend. The study projects CBD product sales to consumers to hit $20 billion by 2024.
CBD topicals take off at Kroger
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In June, Kroger, the country’s largest supermarket chain, confirmed that it was rolling CBD topical products to 945 stores in 17 states. Proving the rapid-fire growth of the category, by the end of the year Kroger was selling hemp-derived CBD items such as lotions, balms, oils and creams in 1,350 stores in 22 states.
Boomers and Millennials alike are buzzing about CBD
As CBD oil continued its ascent in the market, a study by CBD Marketing in Chicago looked at how consumers across three age groups — Baby Boomers, Gen X and Millennials — are talking about their experiences with CBD oil on social media and other online platforms. Understanding consumers’ opinions as represented in these conversations can impact important business decision-making by CBD oil manufacturers and marketers.
FMI nudges FDA to clarify CBD product regulation
This past summer, the Food Marketing Institute ramped up the conversation about CBD when president and CEO Leslie Sarasin noted, “Consumer interest in hemp and hemp-derived products, especially those containing CBD, continues to grow rapidly, and the market is far too large to remain unregulated. Food retailers need a clear and comprehensive regulatory framework for the sale and labeling of these products in order to ensure they are marketed in a safe, responsible fashion.”
Drug chains start rolling out hemp CBD products
In the spring, three major U.S. drugstores — Walgreens, CVS and Rite-Aid — all announced they were preparing to dive into the explosive hemp CBD space. Their aggressive entry into the market became a bellweather for grocery retailers in 2019.