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Frozen novelties-GettyImages-1320678781.jpg JENIFOTO/ISTOCK/GETTY IMAGE PLUS
Data from NielsenIQ showed that sales of frozen novelties were up 5.9% for the 52 weeks ending Jan. 1, 2022, to about $6.2 billion across all retail outlets.

All-day snacking boosts sales of frozen treats in supermarkets

Small indulgences, many with innovative flavors and better-for-you formulations, provide rewards for consumers

Consumers had to forego a lot of pleasurable activities during the pandemic, but eating dessert wasn’t one of them.

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