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Supermarket News
Center store during COVID: 16 trends from 2020
Michael Browne Dec 22, 2020

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Retailers deploy varied strategies for multicultural merchandising

To integrate or not to integrate products? That is the question grocers face when it comes to setting shelves with international and multicultural foods.

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Shoppers turn to shelf-stable grocery to keep the pantry stocked

While stock-up shopping has slowed, cooking and baking at home and another COVID wave are still driving grocery sales.

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Supermarket shoppers seek immunity in the HBC department

Consumers interested in protecting their health during the pandemic drove a surge in sales of vitamins, supplements and other health care products this year, although some HBC items, such as cosmetics, have spent much of the year gathering dust on the shelves.

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Center store sales up by more than 10% in 2020, say retailers in SN survey

The growth of center store sales during the initial height of the coronavirus pandemic earlier this year has leveled off as months have gone by, but grocery retailers still expect to report sales increases of more than 10% for 2020, a new Supermarket News study reports.

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Center store staying strong, but with a whole different product mix

Grocery retailers share their thoughts on COVID-19, new products, private label and more in our annual SN Center Store Trends Survey.

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Pet product sales surge online for supermarkets and pet retailers

Consumers seeking to stock up on pet products during the pandemic leaned heavily on online channels, including delivery and click-and-collect from local supermarkets.

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Pets enjoy a seat at the quarantined family dinner table

The trend of ‘pets as family’ grows stronger during pandemic, as do sales of pet food and products in supermarkets.

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Succeeding with center store during COVID-19 — and beyond

IRI’s Sally Lyons Wyatt shares insights on the sales boom in center store, and the opportunities for retailers in the category.

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Home cooks rediscover shelf-stable categories

To bake or not to bake? The answer to that question has been clear for many households throughout the pandemic, helping drive sales gains in the baking products category and boost shelf-stable grocery sales overall.

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Cleaning products, wellness items fuel nonfoods gains

Perhaps the only thing that concerned consumers more than becoming infected with the coronavirus during the early days of the pandemic was their ability to get toilet paper. As demand skyrocketed for bathroom tissue and other household items, including hand sanitizer, paper towels and other cleaning products, retailers around the country imposed purchase limits and looked for alternative sources for these items in order to remain in stock.

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Beverage sales spike amid bar, restaurant closures

Consumers are finding plenty of reasons to pour themselves a strong drink during the pandemic, and that translated into double-digit gains sales for supermarkets in alcoholic beverages.

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Consumers warm up to the freezer case

Sales of frozen foods had already been growing steadily before the pandemic, but consumers’ desire to stock up drove sales to new levels as shoppers stuffed their freezers to maximum capacity.

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Snacks fit the bill as shoppers turn to comfort foods

Consumer interest in clean-label, better-for-you and functional snacks remains strong, despite a shift toward indulgent bingeing in the early stages of the COVID-19 pandemic.

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Retailers adapt to meet demand for household supplies

Consumers stripped supermarket operators’ shelves bare of many paper products and household cleaning supplies during the first weeks of the COVID-19 pandemic, and retailers and suppliers have been scrambling to keep up with demand ever since.

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Supermarkets guide shoppers to better-for-you foods in center store

Encouraging customers to purchase products from the increasing assortment of better-for-you items in center store requires going beyond traditional price strategies, according to retailers and other industry experts.

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Grocery retailers, candy brands rethink impulse purchases

Amid the growth of grocery e-commerce and increasing consumer interest in eating healthy, it might appear that impulse candy sales are experiencing a meltdown. What is actually happening, however, is more like a reshaping of the candy category under these intense pressures, as manufacturers and retailers both seek to rethink the opportunities for impulse sales in a digital environment.

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Center store sales up by more than 10% in 2020, say retailers in SN survey
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