soup Michael Browne
While shopper demand for organic soups continues to grow, the higher cost of the products remains a challenge.

With deli soups on the rise, packaged soup fights back

Soup may be America’s favorite comfort food, but has it grown too comfortable in center store?

Historically the soup aisle has been one of the areas of the center store that hasn’t changed much. An aisle with row upon row of canned soups is a supermarket fixture, but manufacturers and retailers have upped their game with new packaging, formats and flavors that are bringing excitement to the category that hasn’t been seen since Andy Warhol famously put Campbell’s on canvas.

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