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Dollar General launches summer brand exclusives

New flavors and packaging available with digital coupons; “easy meals” tool launches

An array of exclusive and limited-edition branded products hit the shelves of Dollar General stores this week as the retailer prepares for the summer selling season.

 The items will be promoted through the company’s digital coupons including the “Fast Way to Save” offers on exclusive items.

"Dollar General remains focused on delivering everyday low prices and value to our customers throughout the upcoming summer months and is thrilled to provide exclusive product offers and considerable savings through our digital coupon program," Todd Vasos, CEO of the Goodlettsville, Tenn.-based retailer, said in a statement. "Additionally, having some of America's top brands deliver exclusive and limited-edition products in our stores reflects our strength as the sector leader and vast retail footprint represented by more than 13,600 locations in 44 states."

Exclusive branded items new stores include Oreo Mississippi Mud Pie cookies, available with a $1 off for two a digital coupon; a 16-ounce Coca-Cola can series honoring military veterans; Regal Cinemas brand popcorn; an exclusive flavor of Hawaiian Punch, Mango Monsoon; and Mott’s mango juice in an exclusive 6-pack.

In addition, stores will promote a “Simple Summer Meals” tool designed to help customers find easy-to-prepare meals based on recipes by author and television host Sunny Anderson.

Dollar General this week also launched a new line of “trend-right” cosmetics known as the Broadway line.

TAGS: Beverage
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