The Trading Partner Alliance of the Food Marketing Institute and Grocery Manufacturers Association has released the 2013 best practices guideline “Brand Protection and Supply Chain Integrity: Methods for Counterfeit Detection, Prevention and Deterrence.”
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The guideline is based on research and analysis completed by Inmar, Authentix and a committee comprised of leaders from manufacturers and retailers, and is based on an extensive survey of global CPG manufacturers and national retailers.
“This study pinpoints the opportunities that manufacturers and retailers have to reduce the chance for counterfeit products from reaching shelves and finding their way into consumers’ homes,” said Mark Baum, FMI’s SVP of industry relations and chief collaboration officer, in a statement.
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It also includes recommendations for a response protocol when counterfeit incidents occur and a benchmarking tool for assessing anti-counterfeit practices.
“Counterfeit food and non-food CPG products are a nearly $1 trillion problem for manufacturers, their retail customers and consumers,” said Jim Flannery, GMA’s EVP, operations and industry collaboration, in a statement. “When inauthentic products wind up in the hands of consumers, they lose confidence in the stores and brands they trust. This guide is intended to share best practices with manufacturers and retailers to prevent that from happening, from production and packaging to purchasing and stocking.”
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