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Beverage_case_cropped.jpg Mark Hamstra
Retailers have expanded their refrigerated functional beverage assortments to include nutritional shots, value-added waters and probiotic sodas alongside kombuchas and cold-brewed coffees.

As functional beverage sales surge, retailers optimize merchandising

Consumers are increasingly looking for drinks with added health benefits

As consumer demand for functional beverages continues to escalate, grocery retailers are remerchandising the category to make it easier for consumers to find the specific products they are looking for and discover new ones.

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