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GMA honors McCormick & Co., Pinnacle Foods

The Grocery Manufacturers Association honored McCormick & Co. and Pinnacle Foods Saturday with the 2016 CPG Awards for Innovation and Creativity at the GMA Leadership Forum. Ed Crenshaw, former CEO of Publix was also presented with the Hall of Achievement Award.

“Our members are constantly building their brands and executing on new and inspiring ways of connecting to consumers each and every day,” said Pamela Bailey, GMA president and CEO, in a statement. “The successes of both McCormick and Pinnacle are prime examples of how thinking outside the box can spark change across a brand and across the industry.”

Pinnacle Foods was recognized for its Duncan Hines Perfect Size platform that addresses the key market dynamic of smaller households and consumer desires to avoid leftovers by offering a complete solution with mix, cake pan and icing to make a perfectly sized cake to serve two to four people. Perfect Size has been so successful that Pinnacle is expanding the platform this year into more desserts such as cheesecake, chocolate crème pie and key lime pie.

“Using analytics and qualitative consumer research, we were able to identify key insights around changes taking place in the demographics of U.S. households and form a hands-on, entrepreneurial team to more deeply understand the consumer need, develop the concept into a platform and then bring-to-market a line of products for our customers and consumers,” said Mark Schiller, president of the North America Retail Business Unit of Pinnacle Foods, in a statement.

“The feedback we have received around Duncan Hines Perfect Size has been tremendous and the results from both our retail partners as well as consumers have really highlighted our ability to bring new and innovative concepts into a historically price-driven category.”

McCormick & Co. was recognized for its McCormick Herb Grinders, which delivers fresher flavor and aroma of fresh herbs, like Basil or Oregano, in a more convenient format. McCormick Herb Grinders were developed to unlock the fresher flavor and aroma of herbs at the moment of use. They leverage a mechanism consisting of four interlocking components that transform larger pieces of herbs into smaller pieces. The product has helped McCormick increase its market share and compete against fresh spices because of the longer shelf life.


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“At McCormick, innovation continues to be a major growth driver for our brands and we are thrilled with the launch of our new Herb Grinders product line,” said Brendan Foley, president, global consumer business & North America, in a statement. “This new range represents breakthrough innovation for us and is a significant opportunity to capture consumers that currently purchase packaged fresh herbs. In fact, our research shows that consumers will use herb grinders every three days so we’re anticipating strong repurchase here in the U.S. This innovation captures a previously unmet consumer need by providing fresher flavor and aroma, versatility from prep to plate, and a multi-sensorial experience.”

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