With healthy desserts, shoppers strike a balance

Better-for-you snacks and treats offer consumers indulgence without guilt

Consumers are looking for desserts that prove they can have it all — a healthy lifestyle with room for dessert. They’re looking for indulgences that fit into their diets but don’t feel like diet foods.Treats today need to live up to the standards consumers have come to expect from all packaged foods, meaning that whole ingredients, added benefits, and on-trend flavors are required.

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