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Hy-Vee offers peanut butter alternative

Hy-Vee has tapped into a new trend in peanut butter: powdered.

The retailer has launched a powdered peanut butter under the Hy-Vee HealthMarket store brand.

The product is made from powdered peanuts that have been pressed to remove much of the oil and fats. The result is a peanut butter taste with less fat and calories.


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It is sold in three varieties: Original, Chocolate, Hazelnut.

The powder can be mixed with water to create the desired peanut butter consistency.

Powdered peanut butter has made a statement in recent months for having much of the protein, but less of the fat and calories, of traditional peanut butter. National brand "PB2"boasts that is has 85% less fat and calories than traditional peanut butter. A 2-tablespoon serving contains 45 calories; and 1 gram of fat.

In promotional materials, Hy-Vee stressed the Top 5 reasons to eat powdered peanut butter:

  1. Most of the fat and oil is removed leaving a slow-roasted peanut taste.
  2. Fewer calories and less fat than regular peanut butter.
  3. Diabetes-friendly food choice.
  4. Convenient, delicious way to boost protein in smoothies, dips and hot cereal.
  5. Three delicious flavors available: Original, Chocolate, Hazelnut


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