The faces of 181 Kroger employees that have been recognized for service in its southwest division adorn NASCAR Nationwide Series driver Brad Coleman's car.
It's all part of a partnership forged between Coleman, Kroger and Coleman's primary sponsor, Kimberly-Clark. The No. 27 Baker Curb Racing entry was scheduled to race in last Saturday's Camping World 300 at the Daytona International Speedway.
“I keep looking at the different faces on the car and wonder what each of them has done to be recognized for their hard work,” said Coleman, in a statement. The hood of the car bears the tag line, “Together, we're powered to win.”