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Supermarket News
New Product Trends: Nut butters go beyond the jar
Gloria Dawson May 01, 2019

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Snackable Sandwich

Skippy recently released a snack that’s somehow more convenient than a peanut butter and jelly sandwich. P.B.& Jelly Minis have a “bun-like” texture and a serving contains 7 grams of protein.

peanutbutter.com

Almond Butter Satisfies

The classic Snickers candy bar got a smooth makeover earlier this year. Creamy Snickers come in almond butter, peanut butter and maple almond butter flavors, all with traditional caramel and a milk chocolate coating.

Marschocolate.com

Protein Powder

Yes, this peanut butter product comes in a jar, but it’s not a typical spreadable butter. The easily scoopable PB2 Powdered Peanut Butter is great for baking or smoothies and has 90% less fat than traditional peanut butter.

pb2foods.com

Cashew Cup

Justin’s Nut Butter started packaging its version of peanut butter cups a few years back and the company’s latest release taps into the unusual nut butter trend. These Organic Dark Chocolate Cashew Butter Cups are a “permissible, better-for-you sweet.”

justins.com

Squeezable Snack

Consumers can’t see the nut butter inside the Honey Cinnamon Peanut Butter RX Nut Butter pouches, but everything else from ingredients — egg white, 27 peanuts, half a date — to the amount of protein— 9 grams — is clearly written on the product. The company is clearly tapping into consumer desire for transparency.

www.rxbar.com

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