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New Product Trends: Raising baby

Convenience and healthy options take life in the baby aisle.

The global baby product market is expected to reach nearly $121 billion by 2025, according to Grand View Research. And the US is poised to take its fair share, with nearly 4 million babies are born each year in the United States. With parents saying they spend nearly $12,000 on their babies in the first year alone, this market is anything but infantile. Some of the hot trends in baby are food pouches (which rose 28% in sales between 2014 and 2015, according to Nielsen) and frozen baby food (which had year-over-year unit sales growth of 620% between summer 2015 and 2016). Here are some of the new additions to the baby aisle this year.

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