Smart Flow spout
Gerber has added the exclusive Smart Flow spout across its Organic and Grabber pouch lines. The upgrade is aimed at providing customers with pouch-style packaging that reduces the potential for spillage and increases the likelihood that the contents exit the container and directly enter the baby’s mouth.
Once Upon a Farm
Co-founded by actress and mom Jennifer Garner, Once Upon a Farm produces cold-pressed, organic baby food and apple sauces. The company focuses on creating alternatives to what it labels as highly processed, shelf-stable competitors. This October, Once Upon a Farm updated its product line by introducing the Apple Blueberry flavor.
The fall relaunch of Walmart’s Parent Choice private label was headlined by the introduction of the Premium Diaper. The product is specifically designed for babies with sensitive skin and provides up to 12 hours of dryness. Indicators on the diaper turn blue when it’s been soiled.
Gentle care products
Earth’s Best focuses on safe and gentle baby care products, and prioritizes simple ingredients. This year, the brand introduced two new flavors to its line of fruit and vegetable purées: Apple Sweet Potato Pumpkin and Blueberry and Apple Strawberry.
Fresh Bellies targets picky eaters by training kids’ palates before they develop aversions. The company blends vegetables like bell peppers and Swiss chard with spices like garlic and thyme, without adding fruits to mask the flavors. The packaging includes a spoon so kids can also develop fine motor skills through the eating process.