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Freezer cropped.jpg Michael Browne
Consumers tended to use supermarkets’ frozen departments to fill a wide variety of their needs, including both meal solutions and treats.

No thaw yet for frozen food sales at supermarkets

Consumers continue to buy meats, seafood, ice cream novelties and other items from the freezer case

Many consumers seemed to discover in 2020 that the frozen department of the supermarket is not a vast Arctic wasteland, but instead a rich trove of flavorful, convenient treasures.

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