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Informative reports and graphics on the latest sales data and consumer trends in key grocery categories, from fresh market to center store.

Ongoing home cooking supports shelf-stable grocery sales

Continued baking at home, albeit at reduced levels, still driving ingredient sales

Mark Hamstra

August 6, 2021

4 Min Read
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Sales patterns in the shelf-stable grocery category indicate that home cooking — including some degree of the home baking that soared in 2020 — is continuing at an elevated level in 2021.Michael Browne

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About the Author

Mark Hamstra

Mark Hamstra is a freelance business writer with experience covering a range of topics and industries, including food and mass retailing, the restaurant industry, direct/mobile marketing, and technology. Before becoming a freelance business journalist, Mark spent 13 years at Supermarket News, most recently as Content Director, where he was involved in all areas of editorial planning and production for print and online. Earlier in his career he also worked as a reporter and editor at other business publications, including Financial Technology, Direct Marketing News, Nation’s Restaurant News and Drug Store News.

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