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Supermarket-bakery-IMG_8412.jpg Michael Browne
Sales patterns in the shelf-stable grocery category indicate that home cooking — including some degree of the home baking that soared in 2020 — is continuing at an elevated level in 2021.

Ongoing home cooking supports shelf-stable grocery sales

Continued baking at home, albeit at reduced levels, still driving ingredient sales

Consumers not only learned how to navigate Zoom during the pandemic, but it appears many also learned their way around the kitchen for the first time.

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