Michael Browne

Sales patterns in the shelf-stable grocery category indicate that home cooking — including some degree of the home baking that soared in 2020 — is continuing at an elevated level in 2021.

Product Categories>Center Store

Ongoing home cooking supports shelf-stable grocery sales

Continued baking at home, albeit at reduced levels, still driving ingredient sales

Mark Hamstra | Aug 06, 2021

Consumers not only learned how to navigate Zoom during the pandemic, but it appears many also learned their way around the kitchen for the first time.

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TAGS: Consumer Trends

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