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PL Seen as Antidote to Center Store Woes

Connecting private labels to licensed characters, celebrity chefs and meal ideas can help retailers differentiate their stores and revitalize the Center Store, a new report says. Private labels also can be elevated with premium packaging with added functionality; health and wellness options that go beyond organic; and aggressive marketing that puts store brands in the spotlight, according

CHICAGO — Connecting private labels to licensed characters, celebrity chefs and meal ideas can help retailers differentiate their stores and revitalize the Center Store, a new report says.

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