Rising Waters

Bottled water is making a comeback. Just when tap water filtration systems and aluminum water bottles seemed like a safer bet for retailers, aggressive pricing brought the commoditized beverage back from the brink, with sales up 3.5% in 2010, according to Beverage Marketing Corp., New York. Just two years ago, unprecedented declines plagued all refreshment beverages. For the first time in decades,

Bottled water is making a comeback.

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