Vitamins-GettyImages-1170775608-web.jpg Eugeniusz Dudzinski/istock/getty images plus
NielsenIQ reports that dollar sales of vitamins and supplements have remained elevated in the food retailing channel during the past year, following double-digit gains in 2020.

Self-care trend drives vitamin and supplement sales in supermarkets

Retailers have opportunities to provide education as consumers seek immunity, anti-inflammation remedies

Consumers have increasingly turned to vitamins and supplements to better manage their own health during the past two years, and sales appear poised to remain strong.

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