Consumers emerged from 2008 a little bit poorer and a little bit wiser.
Consumers emerged from 2008 a little bit poorer and a little bit wiser. Retailers recognized that if their mid-tier corporate brands could provide an experience equal to or better than that of the national-brand equivalent, they'd have a chance to convert consumers for life. After testing more than 5,000 Great Value items against branded counterparts, Wal-Mart reformulated 750. But to appeal to higher