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Key vitamins such as vitamin C, and immunity-support products such as Emergen-C and multi-vitamins, were depleted after consumers stocked up during the initial phase of the pandemic last year.

Wellness and weight control are top of mind for consumers

In nonfood categories, retailers see more demand for vitamins and supplements, but cold and flu remedies are snuffed out

Wearing masks and social distancing have proven to be highly effective at limiting the spread of COVID-19, the flu and the common cold, and also at limiting the sales of the medications used to treat these illnesses.

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