Prediction: Consumers Are Looking for ‘Real Food’
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Reality: A panel of experts at the Produce Marketing Association’s Fresh Summit convention called this the “No. 1 trend” in food culture right now. Heirloom varieties of produce and heritage Thanksgiving turkeys have grown in popularity at supermarkets.
(Photo courtesy of Thinkstock)
Prediction: Consumers Demand Greater Product Transparency, Accountability
br>Reality: Prop 37 failed to pass in California, but its proponents vow to battle on.
(Photo courtesy of United Fresh Produce Association)
Prediction: Customers Look to Supermarkets for Healthy Eating Advice
br>Reality: Hy-vee rolled out a chainwide diet plan to help customers make healthy food purchases. Many retailers have joined the fight against childhood obesity.