Skip navigation

Data: The rise of the flexitarian

Fascinating numbers on how plant-based foods fit into consumers’ daily lives, and how operators can tap into the trend.

Close your eyes and picture a customer who demands plant-based options on your menu. Did you see a militant hippie who’s wearing hemp and looking angry? A new study by Datassential on plant-based eating challenges that image, identifying the new, more fluid definitions and the spectrum of how and when consumers are choosing plant-based food. The study questioned 1,500 consumers from all generations and retail and foodservice operators, and revealed that the definitions of how we eat

All access premium subscription

Why Subscribe to SN Digital Access?

Digital Access gives you annual unlimited online access to our most premium news and analysis such as monthly digital issues and The Top 50 Retailers. This includes in-depth stories and insights from our team of editors and guest writers as well as free e-Newsletters, blogs, archives and more! If you already have a paid subscription, just link your subscription and online account to gain access. If not, subscribe today!

Questions about your account or how to access content?
Contact: Desiree Torres, [email protected]

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.