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IRI, Technomic partnership tracks spending at retail, restaurants

IRI and Technomic have teamed up to combine data on what consumers buy at retail stores with what they order at restaurants.

The new Restaurant 2 Retail Insights report asked 50,000 IRI Consumer Network panelists to fill out a Technomic survey on visitation frequency, meal occasion and menu detail for the 23 largest limited-service chain restaurants.


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The two companies assert the data will aid CPG manufacturers, retailers and restaurants in better understanding consumer trends. For example, a manufacturer could use information from the report to promote its branded products in restaurants, while a restaurant might use it to get its branded products into grocery stores.

“R2R Insights opens the door to a full understanding of the patterns and correlation of what consumers buy for consumption at and away from home,” Bob Goldin, EVP, Technomic, said in a press release. “Understanding cross-channel behavior can drive new growth strategies for industry participants.”

IRI and Technomic plan to produce additional R2R Insights reports in the future.

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