Consumers are looking to treat themselves with protein-packed salty snacks
Meat snacks fit neatly into two growing consumer trends — salty, snackable meals and protein-packed products. According to market research firm Mintel, the nearly $12 billion salty snacks market is growing strong, driven by increasing snacking. And meat is one of the three largest segments, along with popcorn and cheese snacks. A recent survey also from Mintel found that 75% of consumers say they have tried to eat more protein or are interested in doing so.