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New Product Trends: Innovating candy for kids of all ages

Retailers make room for these new sweet sensations

Though the ingredients may stay the same, the candy category — both chocolate and non-chocolate —is always evolving.

Chocolate is a mainstay and its adult fans take it seriously, with upscale packaging and more intense flavors making their mark. But youth needs to be served in the candy aisle, and manufacturers, particularly non-chocolate brands, are focusing on novelties and fun in their newest products, according to research from Packaged Facts.

But it’s not all for the kids: Both chocolate and non-chocolate segments are poised to grow through 2022, according to Packaged Facts — and over 80% of American adults will consume either kind of candy in a year.

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