A recent study indicates that a whopping 94% of U.S. consumers are still worried about the cost of food.
With the ongoing high cost of food, consumers are trying to prevent at-home waste as a reaction and changing meal preparation tactics, the study said. They are doing more with leftovers and using more simple ingredients leading to an increase in deli, dairy, and bakery sales.
Here’s how you’re giving shoppers a break from inflation:
Phil Hurst, Store Director at Tenuta's Food Lane
BOGO can only be achieved in high margin items or categories. Ad features on strong key items across several departments will draw basket customers. The ONLY way to present these features to a wide customer base is a direct mail flyer, accounts dropping print ads are surely wasting features on customers they would already possess.
Michael Diaz, Former Food Clerk, Stater Bros.
I think BOGOs are a ploy to get customers in the store with hopes of them buying other items with a higher markup to balance the low marginal items. I agree, flyers seem to be the major way organizations are offering a price point below the average price.
Jeff Cohen, Owner PGS Enterprises LLC.
There are other ways to save the customers on their food costs. By lowering operational costs any way possible is a good start. Companies like mine are factory direct parts and services that all retailers can take advantage of. This is going to get worse before it gets better.
Larry Boals, Meatcutter at Giant Eagle
All the above (BOGO deals, Price cuts, Loyalty rewards)
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