Retail is in an intense struggle with e-commerce for customer share. Fortunately, e-commerce relies entirely on a human-free shopping experience, while research shows that customers still value face-to-face interaction. Especially when that interaction is with knowledgeable salespeople.

What retail needs is a new medium to re-engage retail customers, giving them new reasons to shop and buy locally. This report summarizes how video conferencing is that medium.

Read this whitepaper to find out:

Three reasons why brick-and-mortar stores are uniquely positioned to use quality video conferencing for new customer engagement strategies.

Four traditional retail activities you can do by using both hardware and software-based video conferencing technologies.

How retailers can adjust and modify existent sales models, approaches and processes to satisfy the needs of future customers.