Supervalu will sell only cage-free eggs at its retail banners by 2025 or sooner, the company said. The retailer’s Wild Harvest brand transitioned to cage-free eggs last year. Nearly 12% of Supervalu’s total retail egg sales currently come from cage-free eggs.
“Our decision to move toward selling only cage-free eggs reflects our ongoing commitment to improving animal welfare practices across the industry,” Mark Van Buskirk, Supervalu’s EVP, merchandising, marketing and retail, said in a press release. “Because there is currently a limited supply of cage-free eggs, the transition will take time. We will continue to work with our suppliers to move as quickly as possible toward a sustainable, 100% cage-free egg supply chain.”
Similarly, Weis said it would transition to all cage-free eggs by 2026.
“Our goal is to convert our egg category to be 100% cage-free by 2026,” said Richard Gunn, Weis Markets’ SVP, merchandising and marketing. “In the coming years, we will be working with our locally-based egg suppliers to implement our program. This is an enormous undertaking for our egg suppliers and involves an extensive conversion process. We are encouraged by their commitment to helping us achieve our goal and believe it is the right thing to do.”
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