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June 3, 2013: Study Shows Shoppers’ Digital, Health Trends

Consumers continue to ramp up their use of digital technologies, although grocery shoppers tend to employ such tools less than U.S. shoppers overall, according to Acosta’s “The Why? Behind The Buy” survey for spring 2013. The survey, which polled a random sample of 2,021 shoppers — plus an additional 1,012 Hispanic shoppers for the Hispanic version — also revealed details about economic trends and how shoppers access health information.

Related story: Survey Shows Impact on Low-Income Shoppers