In a move that could blunt competition from specialty meal-kit providers, Ahold’s Giant-Carlisle on Wednesday said it has introduced fresh meal kits at its Camp Hill and Hampden Township stores in Pennsylvania as well as certain Peapod delivery customers.
Available in the deli or prepared foods departments, each kit features pre-measured fresh ingredients to make two servings of the selected meal as well as step by step instructions.
“Our customers are busy and these new fresh meal kits are another innovative way we are helping them to save time and eat well by getting a delicious and convenient home-cooked meal on the table,” Erik Keptner, SVP of sales, merchandising and marketing for Giant, said in a statement. “We include only the freshest meat and produce, all pre-measured, at a cost less than if you were to buy all of the ingredients yourself.”
The fresh meal kits, which will vary by season, are all ready to prepare and cook in 35 minutes or less.
Varieties currently include:
- Pan Seared Chicken Breast with Creamy Mushroom Sauce, Garlic Roasted Green Beans and Seasoned Wild Rice
- Baked Chicken Parmesan with Rosemary Yukon Gold Potato Wedges and Fresh Ratatouille
- Mini Italian Style Meatloaf with Couscous and Fresh Vegetables
- Peppercorn Steak with Creamy Blue Cheese Sauce, Chive Mashed Potatoes, and Garlic Roasted Broccoli and Cauliflower
- Pan Seared Boneless Pork Chops with Apple and Honey Mustard Sauce, Roasted Brussels Sprouts and Sweet Potatoes
The cost for one kit, which serves two people, is $14.99, and two kits, to serve four people, is $24.99.
Companies like Blue Apron and Plated in recent years have created delivery businesses behind similar meal-kit offerings.
In addition to being available at the Camp Hill and Hampden Township stores, Peapod customers in the Harrisburg, Pa., and Jersey City, N.J., areas can also order the kits for delivery. The fresh meal kits will debut in an additional 10 Giant stores in the greater Philadelphia area in late January, the company said.
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