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Wakefern 1.jpg Wakefern Food Corp.
At Wakefern’s ShopRite stores, the pivot to grab-and-go sandwiches introduced new opportunities, such as the ability to market new and varying products.

A lunchtime dilemma in the deli department

Made-to order or grab-and-go sandwiches? Supermarkets seek the right balance to meet customers’ changing preferences

Supermarket deli departments have made a big swing to grab-and-go sandwich options since the beginning of the pandemic in an effort to stem sales losses in fresh foods, and while that has been a successful strategy, many grocery delis are returning to fresh made-to-order sandwich options as consumers return to offices, schools and generally learn to live with COVID precautions.

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