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Supermarkets steal customers from QSRs: NPD

Supermarkets steal customers from QSRs: NPD

Quick service restaurant customers often choose foodservice from grocery stores and convenience stores, according to a new analysis by the NPD Group.

From March to June this year, the number of fast food purchases per customer made at supermarkets and c-stores was over six visits higher than those made at QSRs in an average four-week period.

Foodservice from retail outlets has also incrementally added customers, according to NPD’s QSR Plus Retail Market Monitor.

Not surprisingly, supermarkets account for a high percentage of purchases of chicken, side dishes and salads.


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“Consumers use QSRs, convenience and grocery stores interchangeably for fast food, particularly when they find the same quality and variety,” Bonnie Riggs, NPD restaurant industry analyst, said in a press release. “The lines between retail foodservice and QSRs are blurring for consumers, and these channels are competing for visits from consumers looking for a quick meal or snack.”

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