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Whole Foods, Overwaitea cater to Asian customers in British Columbia

Whole Foods, Overwaitea cater to Asian customers in British Columbia

Whole Foods Market and Overwaitea Food Group recently opened new locations in Burnaby, British Columbia, that focus on Asian products, particularly in prepared foods.

On Thursday, the Austin, Texas-based natural food retailer unveiled its first Burnaby store, which features the chain’s first dhosa venue. Customers can choose from a variety of curry to wrap in South Indian sour pancakes. The prepared foods area also includes rolled-to-order sushi.

“Our team members, many of whom come from this community, have been working hard to design a store that reflects what Burnaby residents tell us they want and need,” Joe Rogoff, president of Whole Foods Market’s Pacific Northwest Region, said in a press release.

Last month, Langley, British Columbia-based Overwaitea opened what it called a “full Asian supermarket concept” in Burnaby under its PriceSmart Foods banner. The PriceSmart Foods Kitchen makes a hot Chinese food buffet, dim sum, barbecued meats and sushi.

The store also carries thousands of Asian grocery products.

“We are so excited to be back in the Metrotown area with our incredible new store,” said PriceSmart Foods president Darrell Jones. “This store is one-of-a-kind, with a huge variety of authentic Asian products with the prices, service and high standards PriceSmart customers can trust.”

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