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In addition, Chris Baldwin was appointed to Advantage’s board of directors, effective February 1.

Advantage Solutions names Dave Peacock CEO

Peacock and Chris Baldwin also were appointed to the company’s board of directors

Advantage Solutions Inc. has named Dave Peacock chief executive officer and a member of its board of directors, effective February 1. He will succeed Jill Griffin who resigned to pursue other business endeavors.

In addition, Chris Baldwin was appointed to Advantage’s board of directors, effective February 1. Advantage Solutions Executive Chair Tanya Domier will serve as principal executive officer until February 1. Irvine, Calif.-based Advantage provides outsourced sales and marketing services to consumer goods manufacturers and retailers.

Advantage-Dave Peacock.jpgPeacock has more than 30 years of consumer packaged goods and retail experience. He spent four years as president and chief operating officer of St. Louis-based supermarket operator Schnuck Markets Inc. and two decades at St. Louis-based Anheuser-Busch, including three years as the company’s president.

Baldwin currently is chairman of the board of directors of BJ’s Wholesale Club Holdings Inc.; an executive committee member at the National Retail Federation and a managing partner of CVC (U.S.) Advisors Inc. He was previously chairman and CEO of BJ’s and CEO of Hess Retail Corp., and has held executive positions at Procter & Gamble, Mondelēz and Hershey. 

In a letter to Advantage employees, Peacock said, “When I worked in grocery retail, I was a customer of Advantage and, from my days in the beer industry, I understand the challenges that come with building brands. I understand the importance of a service-first culture where clients and customers are prioritized regardless of status, position, or anything else we use to ‘classify’ people.” 

Peacock added that he learned first-hand during the pandemic “just how unimportant I was as president of a grocery chain, but how critical our baggers, checkers, stockers, and clerks were to our customers. It was this experience that codified my belief that a good leader supports the team that actually makes things happen for clients and customers.”


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