The Giant Company names Joanna Crishock VP of center store omnichannel merchandising

 The Giant Company announced today that Joanna Crishock has been named vice president of center store omnichannel merchandising. Crishock will report directly to John Ruane, Giant Company president. The appointment is effective immediately.

In her new role, Crishock will lead center store omnichannel merchandising, including non-foods (health, pet, baby, and seasonal), frozen, dairy, and center store, beer/wine and DSD, beverage, snacks, and global flavors. 

Crishock joined Giant in 2019 as director of strategy and innovation. Since then, she has held leadership positions in consumer and marketing insights, strategy, chief of staff, e-commerce, and most recently, serving as vice president of marketing and commercial planning. Before her tenure with the retailer, Crishock held roles at Ahold USA Retail Support, Retail Business Services, and held several research and consumer insight roles. 

Crishock earned both her bachelor’s degree in marketing and MBA from Pennsylvania State University. ​She currently is executive advisor for the company’s young professionals business resource group, THRIVE, and is also a member of the company’s women business resource group, LINC. In addition, she serves on the board of directors for VOCE and the Consumer and Decision Sciences Advisory Board at Harrisburg University.   ​