MyWebGrocer, a leading provider of digital marketing and e-commerce solutions to the grocery and CPG industries, on Thursday said it has appointed Eric Healy its new president.
Healy brings nearly two decades of experience working on leading consumer brands at worldwide advertising, marketing and technology organizations.
Healy joins MyWebGrocer from Publicis Groupe-owned Rosetta, where he served as CEO and was charged with accelerating Rosetta’s position as a leading customer engagement agency that provides a wide range of personalized content, global e-commerce and marketing platform solutions to Fortune 1000 clients.
“Eric is a proven, multi-disciplinary executive with a history of assembling and leading cohesive teams, driving new business, forging C-level relationships, delivering next generation marketing and commerce solutions and positioning organizations for future success,” Rich Tarrant, MyWebGrocer founder and CEO, said in a statement. “We’re excited to capitalize on Eric’s deep retail and CPG expertise during such a pivotal and transformative time in the grocery space.”
Before Rosetta, Healy was VP at Sapient Corp., where he co-led SapientNitro’s Boston office. His leadership experience also includes serving as EVP, corporate development at Aegis Media North America; SVP, director of interactive at IPG-owned Mullen; and VP, Strategy Group at Digitas, where he ran the agency’s retail practice.
Earlier in his career, Healy held client side roles at The Rockport Co. and its parent, Reebok International, serving as director of interactive and director of global e-commerce, respectively.
In his role as president, Healy will share responsibility for articulating and implementing MyWebGrocer’s strategic vision for the overall growth and management of the company as well as overseeing key functional aspects of the organization. He will also serve on MyWebGrocer’s board of directors along with the company’s founder and members of HGGC, a Palo Alto, Calif.-based private equity firm.
“While grocery e-commerce is quickly gaining mainstream traction, retail and CPG companies are increasingly being asked to anticipate consumers’ needs and thoughtfully deliver personalized communications that both streamline and enhance today’s shopping experience,” Healy said. “By addressing an evolved set of customer journeys, MyWebGrocer is enabling grocers and their CPG partners to navigate this digital shift and, in the process, monetize every interaction with today’s shopper.”
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