Earlier this year, Rouses Markets welcomed Ron Bonacci as Vice President of Advertising and Marketing and Brian Bosworth as Vice President of Center Store. Both report directly to CEO Donny Rouse.
“We are truly excited about the knowledge and leadership both Ron and Brian bring; I am delighted to have them aboard to help us grow and succeed in the future. Right now, we are very focused on how we can use data and feedback to benefit and reward our customers, as well as help our teams make the most informed decisions for our business. Ron and Brian both bring invaluable expertise in these areas,” said Rouse.
In the newly created roll of Vice President of Advertising and Market, Bonacci is leading Rouses Markets’ shift to customer-centric promotions to help drive shopper retention and growth. He formerly served as vice president of advertising and marketing for Weis Markets, a Mid-Atlantic food retailer operating 204 stores in seven states: Pennsylvania, Delaware, Maryland, New Jersey, New York, Virginia and West Virginia. In Bonacci's long career in the supermarket industry, he has been an acknowledged expert in the area of customer-centric retailing. He formerly headed marketing and advertising at United Supermarkets, a division of Albertsons, in Lubbock, Texas. He also worked in similar positions as vice president of advertising and marketing for both Food City and S&H Solutions. Earlier in his career, he worked for Kroger in store operations, category management, merchandising and loyalty marketing, where he launched and managed the Kroger Plus Card. He also served in various positions for the National Grocer Association.
As Vice President of Center Store, Bosworth oversees grocery, general merchandise, health and beauty care, frozen food, dairy and alcoholic beverages. His additional responsibilities include center store field merchandising and pricing. Brian brings an impressive four decades of experience in the grocery industry to Rouses. Most recently, he was senior director of center store merchandising and sales at Sunbury, Philadelphia-based Weis Markets. He joined Weis in 2011 as a category manager, and by 2013 he had moved into the role of sales manager for the firm. In 2014, he was named director of center store merchandising. In 2020, he was named senior director of center store merchandising and sales. Before his tenure at Weis, Brian held category manager and sales manager roles at A&P and Pathmark, respectively.
Thibodaux, La.-based Rouses Markets operates 63 stores across three states.