David Sisk has been promoted to chief customer officer, a newly created position, at SpartanNash.
In the role, Sisk will oversee customer engagements for all national accounts, as well as independent and chain grocers, e-commerce retailers and U.S. military commissaries and exchanges. He reports to SpartanNash President and CEO Tony Sarsam. Previously, Sisk served as corporate senior vice president and president of the SpartanNash MDV military distribution division, a $1.89 billion business in fiscal 2021.
With his new position, Sisk (left) will retain his title and duties as head of SpartanNash’s Norfolk, Va.-based military distribution arm.
“As part of our new corporate identity that we call ‘Our Winning Recipe,’ we are focused on customer-centric innovation and creating solutions that support the diverse needs of the food retailers we serve,” Sarsam said in a statement. “David will be critical in elevating the role of the customer in our organization and driving the success and growth of these relationships.”
Sisk joined SpartanNash to lead the military division in February 2020. The company noted that, under his leadership, the MDV unit expanded the Defense Commissary Agency’s private-label product offerings — mainly distributed by SpartanNash — and last year improved its gross margin rates, realized significant efficiencies within its network, and delivered more than 70,000 loads to domestic military families, 7,800 containers and 16 emergency airlifts to troops stationed overseas.
Before coming to SpartanNash, Sisk was president and chief operating officer at OSC-WEBco, a West Palm Beach, Fla.-based sales organization serving U.S. government channels, including the military. In his more than two years at OSC-WEBco, he had responsibility for global strategy and operations across all military divisions, representing $2.1 billion in sales for more than 100 retail categories. Prior to that, he had a 30-year career at Procter & Gamble, most recently as customer business development manager for the global military division. He also served in roles involving global shopper innovation and market strategy at P&G and as a senior executive on the teams for the Kmart and Kroger accounts.