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Target hires former Wingstop exec Maurice Cooper as marketing SVP

Veteran brand marketer to help discount retail giant get closer to customers

Russell Redman

September 3, 2020

2 Min Read
Target store-opening.jpg
At Target, Cooper will oversee marketing, including the creation of customer-centric and culturally relevant and inclusive strategies to drive consumer affinity for the brand.Target Corp.

Ex-Wingstop Restaurants executive Maurice Cooper is joining Target Corp. as senior vice president of marketing.

Plans call for Cooper to start in the post at Target on Sept. 14. He will report to Rick Gomez, executive vice president and chief marketing, digital and strategy officer.

At Target, Cooper will oversee marketing, including the creation of customer-centric and culturally relevant and inclusive strategies to drive consumer affinity for the brand and help grow the business, the Minneapolis-based discount retailer said. He will lead the strategy and execution of brand, category and promotions marketing across paid, owned and shared media, as well as direct key campaigns, such as for the holiday season.

Maurice Cooper-Target-marketing senior VP.jpg“Having been a longtime fan of this iconic brand, it’s so inspiring to see Target’s transformation and leadership in retail, along with its impressive growth, and continued commitment to better serve its guests,” Cooper (left) said in a statement. “I’m thrilled to join the team and am eager to help Target’s marketing bring even more joy and inspiration to all guests.”

Most recently, Cooper served as executive VP and chief growth and experience officer at fast-casual chain Wingstop, known for its menu of chicken wings. He left Dallas-based Wingstop last September after joining the company in June 2018 as chief marketing officer.

Related:Walmart hires Target exec William White as chief marketing officer

Prior to that, Cooper spent five years at Intercontinental Hotels Group, most recently as global VP of Holiday Inn, and nearly eight years at The Coca-Cola Co., where he held a range of brand marketing roles, including as leader of emerging brands and ventures.

Following his stint at Wingstop, Cooper founded and led Forward Vision Strategies, a marketing consulting firm.

“Maurice has an incredible passion and curiosity for understanding the consumer, their mindset and their shifting preferences,” Gomez stated. “His extensive experience and leadership will make him a great addition to our marketing team as we continue to evolve Target’s marketing to be even more closely connected to our guests.”

 

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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