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Nonalcoholic sales continue to rise in grocery

Gen Z and Millennials are increasing the demand

Holly Petre, Assistant Digital Editor

September 12, 2023

5 Slides
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According to Circana’s State of the Beverage Alcohol Industry report, nonalcoholic sales and share increased among Millennials, Gen Xers, and Baby Boomers in 2022 compared to 2021, while Gen Zers paid more for both traditional beer and nonalcoholic beverages.

According to Circana’s State of the Beverage Alcohol Industry report, nonalcoholic sales and share increased among Millennials, Gen Xers, and Baby Boomers in 2022 compared to 2021, while Gen Zers paid more for both traditional beer and nonalcoholic beverages. 

Click through the slides to see some nonalcoholic product trends!

About the Author

Holly Petre

Assistant Digital Editor

Holly Petre is a content producer and assistant digital editor as well as the host of Nation’s Restaurant News’ podcast, Extra Serving, and producer for Informa Restaurant and Food Groups other three podcasts, One On One by Food Management, Off the Shelf with SN and In the Kitchen with Bret Thorn. Holly holds a Bachelor of Fine Arts with a concentration in Sculpture, fibers and Material Studies and Ceramics from the School of the Art Institute of Chicago. A native New Yorker, Holly enjoys her place on staff as the resident pop-culture expert and millennial with a sassy attitude and great sense of style.

Holly Petre’s work on Nation’s Restaurant News and Restaurant Hospitality often covers marketing and trends, either aimed-at or examined-through the millennial mindset. Holly is responsible for introducing TikTok and Twitch to NRN and RH readers as well as explaining terms like “Karen” to staff and readers alike. She also spends her time on staff trying not to make every headline a pun.

Holly Petre hasn’t spoken at any events or on panels, but she is readily available with a killer shoe wardrobe and several witty quips.

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