Fresh & Easy launches new marketing campaign
Fresh & Easy on Thursday unveiled a new marketing campaign positioning the chain as “a new kind of market” built around convenient and affordable healthy food for modern consumers.
Fresh & Easy on Thursday unveiled a new marketing campaign positioning the chain as “a new kind of market” built around convenient and affordable healthy food for modern consumers.
The campaign will include radio, outdoor, digital and social media elements running in all markets and represents the first marketing message since the chain transferred to new ownership in November.
Officials said the campaign is centered on five “pillars” that differentiate the Fresh & Easy brand from competitors: Affordable organics (including the value priced Wild Oats private brand); “handmade” prepared foods; fresh foods delivered daily; no “unpronounceables” (products with artificial flavors, colors); and a wide range of meal solutions.