Foodservice at Retail

SAN FRANCISCO -- As leading brand marketers move toward "second-generation" category management, their analyses must evolve to understand "linkages" between categories."We see most manufacturers making a mistake in looking at their individual products and how they fit together within the category, but not looking at what we call category linkages," said Wallace Buran, a partner at Deloitte & Touche.Speaking

byJames Tenser